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September 11, 2025ServiceNow Data Fabric

ServiceNow Workflow Data Fabric Hub: Unifying Enterprise Data

How ServiceNow's Workflow Data Fabric Hub is transforming enterprise service management through intelligent data unification and real-time access to external data sources

ServiceNow Zurich Data and Automation Revolution

"The future of enterprise service management isn't just about better tools—it's about creating intelligent ecosystems that unify data from multiple sources and provide real-time access without complexity."

— ServiceNow Workflow Data Fabric Hub Vision

ServiceNow's Workflow Data Fabric Hub represents a paradigm shift in how enterprises approach data management and workflow automation. This isn't just another integration tool—it's a fundamental reimagining of what's possible when you can access enterprise data from multiple sources in real time without copying it to your instance.

🌊 The Enterprise Data Challenge

Picture this: Your enterprise has data scattered across dozens of systems—HRIS platforms, benefits providers, payroll systems, learning management tools, and performance tracking applications. Each system holds a piece of the puzzle, but no one has the complete picture. When employees need help, your service agents are forced to play detective, jumping between systems to piece together information that should be instantly available.

The Hidden Cost of Data Silos:

  • Agent Frustration: 60% of service time spent searching for information
  • Employee Experience: Inconsistent answers and delayed resolutions
  • AI Limitations: Intelligent agents can't access complete data
  • Compliance Risk: Manual processes prone to errors and delays

🚀 The Workflow Data Fabric Hub Solution

Enter ServiceNow's Workflow Data Fabric Hub—a revolutionary approach that doesn't just connect your data sources; it creates a unified, real-time view of your entire enterprise without the complexity of data copying or synchronization. Think of it as giving your AI agents and service teams a crystal ball that shows them everything they need to know, the moment they need it.

How It Transforms Your Data Landscape:

  • Zero Copy Magic: Access data from Snowflake, Google BigQuery, Databricks, and Oracle without moving a single byte to your instance
  • Real-time Intelligence: Your AI agents get instant access to the latest data, enabling truly intelligent decisions and recommendations
  • Autonomous Workflows: Empower AI agents to orchestrate complex, cross-system processes with complete data visibility
  • Enterprise Analytics: Unlock insights across your entire data ecosystem without the traditional ETL headaches

👥 Key User Roles and Responsibilities

Connection Admin

Establishes secure connections to external data sources by coordinating with data source administrators, managing connection credentials, and maintaining data access.

  • • Creates zero copy connections
  • • Manages connection credentials
  • • Configures access controls

Data Steward

Creates data fabric tables that provide access to external data, and maintains data quality to meet the business needs of data consumers.

  • • Creates data fabric tables
  • • Maps columns between sources
  • • Maintains data quality

Data Consumer

Accesses data fabric tables to develop applications. Defines an application's data requirements and coordinates with the data steward to refine data.

  • • Develops applications
  • • Defines data requirements
  • • Accesses real-time data

🔄 End-to-End Workflow Process

The Workflow Data Fabric Hub enables a seamless end-to-end workflow where different users collaborate to gather requirements, establish zero copy connections, and create data fabric tables. Here's how it works:

9-Step Workflow Process:

  1. 1Data Requirements Discussion: A data consumer meets with a data steward and connection admin to discuss data requirements for a new application on the ServiceNow AI Platform.
  2. 2Service Account Creation: The connection admin gathers requirements and meets with the data source admin to create a service account that can access the required schema and tables.
  3. 3Secure Connection Establishment: The connection admin establishes a secure connection to the external data lake using the service account credentials.
  4. 4Access Control Configuration: The connection admin configures access controls, ensuring the data steward can access the connection to view data assets and create data fabric tables.
  5. 5Data Fabric Table Creation: The data steward selects the established connection and creates a data fabric table.
  6. 6Schema Exploration and Mapping: The data steward explores available schema, selects source tables, and maps columns between the source table and data fabric table.
  7. 7Business Requirements Review: The data steward works with the data consumer to review the data fabric table and ensure it meets business needs.
  8. 8Application Development: The data consumer begins developing the new application and accesses the data fabric table and its external data in real time.
  9. 9Ongoing Monitoring: The data source admin monitors the external schema for consistency and communicates future schema changes to the connection admin and data steward.

💡 Real-World Impact: The HR Benefits Revolution

Now, let's see how this technology transforms one of the most complex enterprise challenges: HR service delivery. Imagine you're an HR agent during open enrollment season, and an employee calls asking about their health insurance options. In the old world, you'd be scrambling across multiple systems. In the new world powered by Workflow Data Fabric Hub, you have everything you need at your fingertips.

🎯 The HR Benefits Transformation Story

The Challenge

A global enterprise with 50,000+ employees across multiple countries struggles with fragmented HR service delivery, particularly in critical areas like benefits administration, employee records management, and service delivery. Employee data is scattered across HRIS systems, benefits platforms, payroll systems, learning management systems, and performance management tools, creating significant operational challenges.

🎯

Key HR Benefits Challenges

  • Benefits Administration: Health insurance, retirement plans, and wellness programs data stored in separate systems, making comprehensive benefits guidance nearly impossible
  • Open Enrollment Complexity: Employees struggle to compare plan options and get personalized recommendations due to fragmented benefits data
  • Claims & Coverage Issues: HR agents cannot quickly access claims history or current coverage details to resolve benefits inquiries
  • Life Event Management: Marriage, birth, or job changes require manual coordination across multiple benefits systems and providers
📊

Broader Impact of Data Silos in HR

  • HR agents spend excessive time searching for employee information across multiple systems
  • Employees receive inconsistent answers due to incomplete data visibility
  • Onboarding processes are delayed due to manual data verification across systems
  • Compliance reporting requires manual data aggregation from multiple sources
  • AI agents cannot provide intelligent, personalized HR service due to fragmented data access

Data Landscape

Local ServiceNow Instance
  • HR Service Requests: Employee inquiries, tickets, and service catalog requests
  • HR Knowledge Base: Policies, procedures, FAQs, and self-service content
  • HR Agent Workload: Agent assignments, case routing, and performance metrics
External HR Systems (Snowflake)
  • Employee Benefits Data: Current coverage, family composition, claims history, and enrollment records from HRIS and benefits systems
  • Compensation & Payroll: Salary information, deductions, and benefits costs from payroll systems
  • AI Agent Intelligence: Autonomous AI agents that analyze benefits patterns, predict enrollment needs, and recommend personalized benefits solutions

The Solution: Workflow Data Fabric Hub Implementation

Step-by-Step Process:
  1. 1Data Fabric Table Creation: Connection admin establishes zero copy connection to Snowflake data lake containing employee benefits data from HRIS, benefits systems, and payroll platforms
  2. 2Schema Mapping: Data steward maps benefits data columns to create unified employee benefits profile view accessible in ServiceNow
  3. 3AI Agent Integration: AI agents analyze employee benefits patterns in real-time and generate intelligent benefits recommendations through data fabric tables
  4. 4Autonomous Workflow Orchestration: AI agents automatically route benefits cases to optimal specialists, suggest personalized benefits solutions, and trigger proactive enrollment actions based on employee benefits insights

Real-World Scenario

Scenario: An employee contacts HR about their health insurance benefits during open enrollment. They want to understand their current coverage, compare plan options, and get personalized recommendations based on their family situation and medical history. AI agents in the data lake analyze the employee's current benefits, family composition, previous claims data, and salary information to provide personalized benefits guidance and automatically route the case to the most qualified benefits specialist.

⚠️
Before Data Fabric Hub
  • HR agent searches multiple systems for employee benefits information
  • Incomplete benefits data leads to generic plan recommendations
  • Manual case routing to general HR agents instead of benefits specialists
  • Employee receives generic benefits information without personalization
  • Multiple follow-ups required for complete benefits guidance
After Data Fabric Hub
  • AI agents provide real-time comprehensive benefits profile with claims history
  • Personalized benefits recommendations based on family situation and medical needs
  • AI agents route case to most qualified benefits specialist automatically
  • Proactive suggestions for optimal plan selection and cost savings
  • One-call resolution with complete, personalized benefits guidance

Key Business Benefits

🎯
Dramatically improved employee experience
Faster HR service delivery and resolution
🤖
Intelligent case routing and recommendations
Key Success Factors:
  • AI Agent Intelligence: Autonomous AI agents analyze employee data patterns and provide intelligent service recommendations instantly in ServiceNow
  • Unified Employee Intelligence: HR agents access complete employee profiles, history, and AI-generated insights through intelligent data fabric tables
  • Autonomous Workflow Orchestration: AI agents proactively route cases, suggest solutions, and trigger HR actions based on comprehensive employee data analysis
  • Zero Data Duplication: AI agents access all external HR data in real-time without copying to ServiceNow instance, enabling intelligent decision-making

🔌 Available Connectors and Integration Options

Supported Data Sources

Data Warehouses:

  • Snowflake
  • Google BigQuery
  • Amazon Redshift

Data Lakes & Databases:

  • Databricks
  • Oracle
  • Additional databases via connectors

Primary Connectors

Developed, made available, and supported by ServiceNow with enhanced performance for Glide queries and list view operations.

  • • Enhanced performance for majority of queries
  • • Queries executed at the data source
  • • Full ServiceNow support coverage
  • • Optimized for enterprise workloads

Community Connectors

Developed by the open-source community and made available by ServiceNow, certified for essential functionality.

  • • Open-source community developed
  • • Certified for essential functionality
  • • Not part of ServiceNow support scope
  • • Extensible for custom requirements

🎯 Key Benefits and Impact

Zero Copy
Access real-time data without copying to instance
Real-time
Eliminate ETL complexity and data replication
Secure
Minimize security risks and maintain data accuracy

🚀 HR Benefits Implementation Roadmap

Ready to transform your HR service delivery? Here's a practical, phased approach specifically designed for HR benefits administration that will deliver immediate value while building toward a fully intelligent HR ecosystem.

Phase 1: HR Data Foundation (Weeks 1-4)

  • HR Data Audit: Map all HR systems (HRIS, benefits platforms, payroll, LMS) and identify data silos
  • Benefits Data Prioritization: Focus on high-impact data like health insurance, retirement plans, and employee records
  • Connection Admin Setup: Establish secure connections to primary HR data sources (Workday, BambooHR, ADP)
  • HR Governance Framework: Define data access policies, privacy controls, and compliance requirements for HR data

Phase 2: Benefits Data Integration (Weeks 5-8)

  • Zero Copy Connections: Create real-time connections to benefits providers and HRIS systems
  • Employee Benefits Profile: Build unified employee data fabric tables combining benefits, compensation, and personal data
  • HR Agent Training: Train HR service agents on new data access capabilities and AI-powered tools
  • Open Enrollment Pilot: Test benefits guidance capabilities during a limited open enrollment period

Phase 3: AI-Powered HR Intelligence (Weeks 9-12)

  • AI Agent Deployment: Implement intelligent HR agents for benefits guidance and case routing
  • Personalized Benefits: Enable AI-powered benefits recommendations based on employee profiles and family situations
  • Proactive HR Service: Deploy autonomous workflows for life events, enrollment changes, and benefits inquiries
  • Full-Scale Rollout: Expand to all HR service areas and measure employee satisfaction improvements

🎯 Success Metrics to Track:

  • • HR agent response time reduction
  • • Employee satisfaction scores
  • • Benefits inquiry resolution rate
  • • AI agent accuracy and adoption
  • • Data access time improvement
  • • Open enrollment completion rate

💡 The Strategic Advantage

Organizations that embrace ServiceNow's Workflow Data Fabric Hub capabilities aren't just improving efficiency—they're building the foundation for unified enterprise data access. This isn't about replacing existing systems; it's about connecting them intelligently.

The Future is Autonomous

Enterprises using ServiceNow's Workflow Data Fabric Hub will see:

  • • Majority of routine operations handled autonomously
  • • Human teams focused on strategic innovation and exception management
  • • Real-time business intelligence driving instant decision-making
  • • Seamless integration across all enterprise systems and processes

🌟 The Future is Unified

The Workflow Data Fabric Hub isn't just a technology solution—it's a fundamental shift in how enterprises think about data and service delivery. We've seen how it transforms HR benefits administration from a fragmented, time-consuming process into an intelligent, automated experience that delights both employees and service agents.

The Ripple Effect of Data Unification:

For Service Teams:

  • • Complete data visibility in real-time
  • • AI-powered recommendations and routing
  • • One-call resolution capabilities
  • • Focus on strategic work, not data hunting

For Enterprises:

  • • Eliminated data silos and duplication
  • • Accelerated digital transformation
  • • Enhanced compliance and accuracy
  • • Future-ready AI and automation foundation

🚀 Your Transformation Journey Starts Here

Ready to transform your enterprise with ServiceNow's Workflow Data Fabric Hub? The journey begins with understanding your current data landscape and identifying high-impact integration opportunities that will deliver immediate value to your teams and employees.

Next Steps:

  1. 1Conduct a comprehensive data audit to identify silos and quality issues
  2. 2Map your most critical business processes and their automation potential
  3. 3Develop a phased implementation strategy aligned with business priorities
  4. 4Establish governance frameworks for AI-driven decision making